Articles About Video
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New Trends
in Direct Marketing
— By Carol Krol at B to B Magazine for Marketing Strategists
"Direct marketing, like many other media tactics, continues to change and evolve,
which is making it more difficult for any marketer, direct or not, to strike the
right balance when it comes to employing marketing techniques to increase sales."
Don't Shy
Away From Using Video in E-mails
— By Kate Maddox at B to B Magazine for Marketing Strategists
"B-to-b marketers are finding that using video in e-mail can help deliver their
messages to audiences more effectively, as long as they follow a few simple rules."
5 Technologies
to Watch
— By Mary E. Morrison at B to B Magazine for Marketing Strategists
"Video has become a key offering for many information providers, and that's not
surprising. The web allows for a more accessible and inexpensive way to create and
distribute video when compared with broadcast TV, said Fritz Nelson, executive producer
at CMP TV."
Are video
e-mails worth the trouble?
— BtoB Magazine for Marketing Strategists
"Answer: Adopters of online video in the last year have been reporting
stellar jumps in action—with both their Web sites and their newsletters—when using
videos to get their messages across."
Web-Based Video Advertising
Is Red Hot
—By Rebecca Weeks for iMedia Connection
"All forms of web-based video advertising, such as streaming, embedded, viral video
distribution, desktop push, and long-form video, are murdering the traditional 30
second spot and demanding that 'time-spent' become the new ad measurement."
Is Audio-Visual Marketing Really Effective?
—By Bill Bettler
"The Interactive Advertising Bureau (USA says that over 50% of Americans watch online
videos in a year, thus guaranteeing you approximately 160 million views." "The Wharton
School of Business showed that video can boost comprehension and retention by up
to 50% more than a live presentation can. The study also concluded that many people
prefer video to information in print as well."
The Benefits of Online Video Spokesperson Technology
—By Freddie Stewart
"A recent study found that 79% of respondents found great value in video and believe
this format is an effective tool that enhances brand awareness, educates customers,
underscores the value of products and makes online content more compelling."
The
Importance of Delivering a Great Online Video Experience
—Vendor research done by JupiterResearch.com
"According to a Jupiter Research executive survey of more than 335 online marketers
(conducted in May 2007), advertisers have clearly taken notice of this trend. Thirty
percent of marketers indicated they would create online video content as a means
of increasing consumers' engagement with their brand."
Premium Content Driving Internet Video Growth
— By Jack Loechner
"According to a new forecast from IDC, Internet video services will generate over
$1.7 billion in revenues by 2010, and increase of more than $1.5 billion from 2005
totals. Internet video services are on the brink of becoming a mainstream phenomenon
in the United States."
Benefits of Video Marketing
— By David C. Skul
"Video has an inherent appeal to audiences. Most of us want to 'see' something before
we want to 'read' something. In the context of internet marketing, video can be
used to enhance the consumer experience by educating the viewer about products or
services, putting a face on the company, and building a company brand."